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James Beard Award Nominee | Chef Oscar Diaz | Cortez Seafood + Cocktail | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer

Client Feature: Cortez Seafood + Cocktail

March 4, 2020

Sometimes client work is a dream. (What am I saying? I’m a food photographer. It’s always a dream.) And The Cortez Seafood + Cocktail is as dreamy as it gets.

At the helm are Oscar Diaz and Charlie Ibarra. Oscar just landed a 2019 James Beard Semifinalist nod, while Charlie grew up in his family’s Tex-Mex restaurants before becoming an entrepreneur in his own right. The pair are making a big splash in downtown Raleigh with their take on, well, seafood and cocktails. But in innovative ways that only two Mexican-American- Southern kids can create. 

Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez+_+Lauren+V (1).jpeg

Cortez is among a fresh lineup of dining led by first-generation restaurateurs, helping to create more open-minded palates in the South. In this case, it offers a deeper understanding of Mexican-American cuisine through menu items that go beyond queso dip and smothered enchiladas. With families rooted in Jalisco, Mexico, Oscar and Charlie are inspired by the cuisine of Mexico’s Pacific coast and extending even further west to Baja California. 

They combine this rooted insight with the way they have bloomed North Carolina. Think a rotating carte du jour based in seafood fished that morning in the Outer Banks, brightened by citrus and fresh chiles. Or a playful spin on classic fast food called the MexRib, a sandwich made with local meat featuring a homemade sweet barbecue sauce reminiscent of driving through the golden arches for an after-school snack. It’s that multicultural soul that landed Oscar and Charlie in TIME magazine, repping the South proudly. Add to that an interactive dessert program by pastry chef Marco Zapata, cheeky tiki cocktails by Megan Corbally and an open kitchen and you’ve got a fiery playground for seasoned gourmands and newbies.

Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer

Client Feature: Cortez Seafood + Cocktail

The ambiance in Cortez sets the stage for beautiful photographs. Chef Oscar said he envisioned an experience that felt like landing on a tropical island after a stormy shipwreck—hence all the foliage, moody lighting, hints of teal and the teak tone in the  handmade wood tables I used that inspiration in my photographs, while also keeping in mind that the restaurant is located on downtown Raleigh’s Glenwood Avenue, a more flashy, poppy, party neighborhood. With the bright colors at my disposal, I can also use the creamy, grey-ish stone bar as a canvas to highlight both the playful colors and sophisticated technique of the dishes. One side of the space is floor-to-ceiling windows, so beautiful natural sunlight gets in easily. When I do use a flash, I use my profoto A1.

Needless to say, my shoots at Cortez are incredibly tasty, sometimes boozy and definitely hilarious. This crew knows how to have fun!

Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer
Cortez Seafood + Cocktail | Ceviche | James Beard Award Nominee | Raleigh N.C. | Lauren V. Allen North Carolina Food Photographer




In Food, Raleigh Tags Cortez, The Cortez Seafood + Cocktail, Raleigh, James Beard Award Nominee, Food Photography, Brand Photography, Seafood, Cocktails
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Marshallberg Farms | February 2019

Marshallberg Farms | February 2019

2019: A RETROSPECTIVE

January 9, 2020

Here we are, already in the year 2020. The end-of-year pressure to reflect has been compounded by an onslaught of end-of-decade recaps. A whole decade! And here I am, a few days into the new year, still contemplating what I learned in and out of the photo studio.

It’s because I stuck my neck out real far—and I’m proud of that. I’ve also just now taken a breath. Through the nonstop hustle (isn’t freelance always?), I’m genuinely grateful for the lessons I learned as a photographer rooted in my own creative vision and authentic storytelling.

If I could describe 2019 in one word, it’d be brilliant. And I mean that in every sense of the word.

Smart: like a million, flashing light-bulb-moments that guided me in new directions.

Bright: Literally. I dove into a very focused mode of food photography, challenging myself with different lighting techniques and compositions to let monochromatic color palettes shine. 

Inspiring: if any of you kept up with my GRITO project, you know that five years of working with this group of youth finally culminated into a tangible visual story (thanks to VSCO Voices), which was absolutely surreal. Those dancers taught me so much (and I’ll wax more on that in a future post). 

In Spanish, brilliante implies illumination. I found light in moments where I realized who and what were helping me. And I let that brilliance radiate through my work. I gave myself permission to let go, learning it is always worth asking for help or doing something I don’t know how to do. In the past, I let my insecurities get the best of me. But in 2019, with the help of some amazing friends and colleagues, I began to think more confidently—and I started growing. As cliche as it sounds, there’s a real truth to not being afraid of putting yourself out there. My advice to any budding photographer (from my own hard-earned lessons): Be vulnerable and transparent about your work, especially when working on a story with others. The more transparent you are, the more trust you gain.

Stay tuned for detailed posts on the past year — a mix of client work, journalism and passion projects that kept me and my work fresh. I can’t wait to share more. Happy new year! 

2019: A RETROSPECTIVE

food photography | editorial photography | commercial photography | portrait photography

raleigh-durham + goldsboro, north carolina | new york city | texas | virginia | belize | morocco

GRITO a VSCO Voices Project | April-November 2019

GRITO a VSCO Voices Project | April-November 2019

Garden & Gun | March 2019

Garden & Gun | March 2019

JBF Nominated Chef Oscar Diaz | Cortez | June 2019

JBF Nominated Chef Oscar Diaz | Cortez | June 2019

Beverage Director Megan Corbally | Cortez | July 2019

Beverage Director Megan Corbally | Cortez | July 2019

Collaboration with Sarah Duncan Sloane | January 2019

Collaboration with Sarah Duncan Sloane | January 2019

Flushing Dumpling Tour with Mao’s Bao | The World in a Pocket | April 2019

Flushing Dumpling Tour with Mao’s Bao | The World in a Pocket | April 2019

Pomegranate study | May 2019

Pomegranate study | May 2019

Flushing Dumpling Tour with Mao’s Bao | The World in a Pocket | April 2019

Flushing Dumpling Tour with Mao’s Bao | The World in a Pocket | April 2019

Maya Matriarchs reading their article in Whetstone Magazine Vol. 4 | June 2019

Maya Matriarchs reading their article in Whetstone Magazine Vol. 4 | June 2019

St. James Seafood for INDY Week’s 2019 Food & Drink Almanac | April 2019

St. James Seafood for INDY Week’s 2019 Food & Drink Almanac | April 2019

Cortez | December 2019

Cortez | December 2019

Poole’side Pies | Eater | September 2019

Poole’side Pies | Eater | September 2019

Poole’side Pies | Eater | September 2019

Poole’side Pies | Eater | September 2019

Cortez | July 2019

Cortez | July 2019

Cortez | July 2019

Cortez | July 2019

Little Sous for Tillamook | August 2019

Little Sous for Tillamook | August 2019

Turcos with Grandma for Somewhere South | September 2019

Turcos with Grandma for Somewhere South | September 2019

Snacks | August 2019

Snacks | August 2019

Char Siu Bao | The World in a Pocket | May 2019

Char Siu Bao | The World in a Pocket | May 2019

Kombucha Cocktails | Stay Currant | November 2019

Kombucha Cocktails | Stay Currant | November 2019

Kombucha Cocktails | Stay Currant | November 2019

Kombucha Cocktails | Stay Currant | November 2019

Feature Flora | Downtown Quarterly Magazine | December 2019

Feature Flora | Downtown Quarterly Magazine | December 2019

In Food, Life, Culture Tags best of, 2019, end of year, year in review, food photography, portrait photography, vsco, vsco voices, north carolina, cortez, poole'side pies, garden & gun, mao's bao, whetstone magazine, INDY week, St. James Seafood, Durham, Raleigh, Tillamook, Somewhere South, Vivian Howard, Stay Currant, Downton Quarterly Magazine
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919.273.5545 | lauren@laurenvallen.com | Durham, N.C.